Vietnam stands out because of its skilled workforce, jewellery-making tradition and supportive business environment, Pandora's CEO says.
World⏱ 1 min read · Source: South China Morning Post (Asia)
⚡ Key Takeaways
- The company sold 112 million pieces of jewellery in 2025 and has until now manufactured all its products in Thailand, where it operates three factories.
- The plant, which Pandora described as the world’s largest fine jewellery crafting facility, will be capable of producing up to 60 million pieces of jewellery annually.
- “To start with, Vietnam will be around 15 per cent of our global capacity, but when we are at full capacity by 2030, it will be a third of our total capacity,” said Pandora CEO…
South China Morning Post (Asia) reports: Danish jewellery maker Pandora opened a US$150 million factory in Ho Chi Minh City on Thursday, its largest manufacturing facility and its first production site outside Thailand as it bids to diversify its manufacturing footprint and bolster supply-chain resilience. The Vietnam factory, Pandora’s fourth worldwide, will increase the company’s overall manufacturing capacity by around 50 per cent and is expected to employ 7,000 workers once it is fully operational.
Key Points
- The company sold 112 million pieces of jewellery in 2025 and has until now manufactured all its products in Thailand, where it operates three factories.
- The plant, which Pandora described as the world’s largest fine jewellery crafting facility, will be capable of producing up to 60 million pieces of jewellery annually.
- “To start with, Vietnam will be around 15 per cent of our global capacity, but when we are at full capacity by 2030, it will be a third of our total capacity,” said Pandora CEO…
The Details
Pandora, the world’s biggest jewellery brand by items sold, sells silver charm bracelets from US$80 and counts the United States as its biggest market. De Pablos-Barbier, who took charge on January 1, said Vietnam stood out among potential locations because of its skilled workforce, long jewellery-making tradition, strong infrastructure and supportive business environment.
Read the Full Story
This is a short news brief prepared by our desk. For the complete report, including all quotes and context, read the original article at South China Morning Post (Asia).
Source: This article is based on reporting by South China Morning Post (Asia) (Reuters). Read the original article.
This story was compiled automatically by BSDC Cortex 7.0 from the cited source, then checked by automated fact, style and quality gates. No external AI service was used.
📰 Related on this site
About bsdc news
bsdc news is a digital news engine providing structured coverage on software architecture, web technologies, and tech updates.