IDC: Apple closes in on Samsung as global smartphone shipments see record decline in Q3

9to5Mac reports: In a report published today, IDC says Apple saw a 4% year-over-year decline in global iPhone shipments during Q3 2026.

IDC: Apple closes in on Samsung as global smartphone shipments see record decline in Q3
Image: 9to5Mac

Mobile⏱ 1 min read · Source: 9to5Mac

⚡ Key Takeaways

  • IDC says its preliminary data on global smartphone shipments for Q3 2026 show a 22% drop compared to Q3 2025, which is in line with other regional and global trends reported…
  • According to IDC, Samsung remained atop the ranking with 57.8 million units shipped and a 22.6% share, down 5.8% from the year-ago period.
  • The report shows OPPO seeing the biggest drop among the top five, with shipments down 34.5% year over year, and Apple recording the smallest decline at 4%.

9to5Mac reports: In a report published today, IDC says Apple saw a 4% year-over-year decline in global iPhone shipments during Q3 2026, but its share of worldwide smartphone shipments increased 23.1% over the same period last year. Preliminary data in line with recent downward trend reports

Key Points

IDC: Apple closes in on Samsung as global smartphone shipments see record decline in Q3 — detail
Image: 9to5Mac
  • IDC says its preliminary data on global smartphone shipments for Q3 2026 show a 22% drop compared to Q3 2025, which is in line with other regional and global trends reported…
  • According to IDC, Samsung remained atop the ranking with 57.8 million units shipped and a 22.6% share, down 5.8% from the year-ago period.
  • The report shows OPPO seeing the biggest drop among the top five, with shipments down 34.5% year over year, and Apple recording the smallest decline at 4%.

The Details

The culprit, as even occasional 9to5Mac readers are likely well aware by now, is the ongoing memory shortage, which has sent component costs soaring and squeezed device manufacturers, particularly those competing in lower-end markets. Today’s report came just two days after IDC released preliminary results for the Chinese smartphone market, where Apple’s share of shipments increased from 15.8% to 17.8%, despite a 4.3% year-over-year decline in iPhone shipments.

Read the Full Story

This is a short news brief prepared by our desk. For the complete report, including all quotes and context, read the original article at 9to5Mac.


Source: This article is based on reporting by 9to5Mac (Marcus Mendes). Read the original article.

This story was compiled automatically by BSDC Cortex 7.0 from the cited source, then checked by automated fact, style and quality gates. No external AI service was used.

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