Jaguar unveiled its Type 01 EV, part of its controversial rebrand. It keeps much from the concept, with a little retro mobster thrown in.
Automotive⏱ 1 min read · Source: Electrek
⚡ Key Takeaways
- And now, nearly another year later, we’re getting the first look at the first actual car to come out of the rebrand... and it looks very much like the Type 00 concept that…
- Jaguar has dubbed the car the Type 01 EV, which will be available in the 2028 model year.
- The styling is just as bold and unconventional as the concept, though Jaguar seems to have learned something from that experience and went with a little less unconventional…
Electrek reports: Jaguar has unveiled the final version of its new Type 01 EV, the first car as part of its controversial rebrand, and it’s a 1,016 horsepower, four-door, 1930s-comic-book-mobster-style doozy. Jaguar made waves in late 2024 when it revealed a new concept car (the Type 00) and a controversial rebranding, changing its wordmark and design language to be radically different from anything we’ve seen from the legendary marque before – or indeed, perhaps any automotive company.
Key Points
- And now, nearly another year later, we’re getting the first look at the first actual car to come out of the rebrand... and it looks very much like the Type 00 concept that…
- Jaguar has dubbed the car the Type 01 EV, which will be available in the 2028 model year.
- The styling is just as bold and unconventional as the concept, though Jaguar seems to have learned something from that experience and went with a little less unconventional…
The Details
A year later, the man responsible for the rebranding was fired from the company, leading some to think that the rebranding effort would be reversed and that something more traditional might come out of Jaguar. Jaguar says that the space between the front wheel and passenger compartment is meant to evoke the classic E-type, also known for its enormously long hood.
Read the Full Story
This is a short news brief prepared by our desk. For the complete report, including all quotes and context, read the original article at Electrek.
Source: This article is based on reporting by Electrek (Jameson Dow). Read the original article.
This story was compiled automatically by BSDC Cortex 7.0 from the cited source, then checked by automated fact, style and quality gates. No external AI service was used.
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